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How to Setup an Online B2B Marketplace in Brazil

Brazil is one of the fastest and largest growing economies of the Latin-America. With the availability of digital infrastructure, there’s been a significant rise of entrepreneurs and online customers. Many online marketplaces such as Mercado Livre, Americanas, Submarino, has proven that there is a great opportunity for growth and e-commerce need in the country. These online marketplace platforms allow thousands of micro, small, medium enterprises to connect and do business across the regions.

Any supplier small or big doesn’t matter, can offer its products and services to thousands of buyers. However, the B2B market (Busines-to-Business) is still untapped. There is a huge potential of small-scale suppliers across industries who are still looking for business. Having an online marketplace will allow any small-scale suppliers to get the exposure of B2B market.

Starting an online venture in a developed country like the United States is very competitive, as there is already a pool of million-dollar e-commerce giants such as eBay, Etsy or Amazon. But, here in Brazil the e-commerce market is still growing and has zero competition. Developing countries such as Brazil, Mexico, Argentina have become the lucrative markets for tech investments.

Creating an online store can be done using various platforms such as – Magento, Opencart, WooCommerce. These platforms are hugely popular and used by many online merchants. However, these e-commerce platforms only allow one seller functionality. That means only one supplier will be able to list the products, manage the store, create shipments, handling orders, and do rest of the things.Marketplace

But with the help of Multi-Vendor Marketplace extension, the one seller store can be converted into a multi-supplier marketplace. Multiple suppliers can register themselves and create product listings, manage orders, create shipments, and everything. The Multi-Vendor Marketplace provides greater visibility to small-scale suppliers and their products.

Correios is the national postal system of Brazil and it is the most preferred shipping carrier in Brazil. Due to its economical pricing, wide reach of delivery network, and various shipping options available. Correios shipping is the perfect choice for shipping method integration for Brazil market.

Correios Shipping Marketplace Add-on allows the suppliers to create Correios shipments for their buyers. Using Correios Shipping Marketplace Add-on, the suppliers can easily print the packaging slips and send tracking information to the buyers.

In an online marketplace, when a buyer makes the payment, it is not immediately transferred to the supplier, it is sent to the marketplace owner. Once the goods are delivered to the address, it is then wired to the suppliers. This process is done for the security and refund reasons.

Therefore, it is always advisable to provide those payment methods which are preferred locally such as MercadoPago and Moip. Having a secure payment gateway provides safe transactions to both suppliers and buyers. Also, it gives trust and assurance to the buyer, that their money is in safe hands.

MercadoPago is the most popular online payment gateway of Latin America. It was launched by MercadoLibre – Latin America’s most popular online marketplace in terms of visitors. MercadoPago offers a secure and convenient payment system to the buyers.

Using MercadoPago Connect extension, you can integration MercadoPago payment method in your online marketplace. With the help of this extension, the buyers can use their credit cards and make the payments.

Source – MercadoPago

Moip is also an ideal online payment gateway for the Brazilian market. Moip offer payment solutions to various e-commerce stores, marketplaces, and face-to-face sales channels. In Moip payment method, the buyer is not redirected to any other web page, everything is done on the checkout page. That’s why Moip is a secure and transparent payment method.

For integrating Moip payment method, please check out Magento 2 Marketplace Moip Payment extension.

Source – Moip

Brazil and China shares friendly relationship with each other. They cooperate economically on quite some mutual beneficial projects and ventures. Since 2009, China has been the Brazil´s leading trading partner both for exports and for imports. Many Brazilian media even consider China to be “Brazil’s most promising business partner and a strategic ally” due to China’s “rapidly rising demand for raw materials and agricultural produce”.

There’s been a constant inflow of Chinese investments in Brazil for various sectors including the tech-companies. Bilateral trade grew from US$6.7 billion in 2003 to US$36.7 billion in 2009.

In B2B sales transactions, the purchase process is entirely different. Even the purchase cycle is quite long as compared to the B2C (Business-to-Consumer). B2B products are mostly semi-finished, or raw materials for other products. Also, the volume of transaction is a lot higher than the B2C because of bulk order quantity. The process of negotiation, quotation, and bidding are involved. All these functionalities can be integrated into the online marketplace as well.

As B2B transactions are large, buyers generally don’t purchase the products at the listed prices. The B2B buyers commonly negotiate the product prices because of bulk order quantity. If the supplier accepts the quote, the product can be purchased by the buyer.

With the help of Marketplace Quote System extension, the B2B customers can give the desired quote for the products and purchase the products. The buyer and supplier can do the negotiation for the price and quantity using the buyer-seller communication feature.

The pricing plays a very important role B2B market. There are different prices for different customer groups. The profit margin may be slightly higher or lower for one buyer in comparison to another. In B2C the prices of products are same for anyone, it does not change.

Using Pricelist extension, you can create different types of price lists for the buyers. The custom pricelists can be created for the products, categories, customer groups, minimum product price, and minimum quantity.Pricelist create

Request For Quotation or RFQ is a business process where the buyer sends an invitation or request to multiple suppliers. Each supplier sends their own quotation with the bulk quantity and price. After negotiating will all the suppliers, the buyer can select the best quotation and make the purchase.

Marketplace Request For Quotation extension allows the customers to send RFQs to all the marketplace suppliers. Each seller can negotiate the price and quantity with the customer.Magento 2 Marketplace RFQ - Form - New Product

PO or Purchase Order is a formal document issued by a buyer to the supplier. It basically contains detailed information about the ordered products or services such as order quantity, each item cost, supplier details, etc. The purpose of the purchase orders is to source the goods and services for direct consumption, or stock, and procure materials.

With the Purchase Management extension, the store owner can create purchase orders for the suppliers. As there are hundreds of products sold, keeping a track of all the inventory is difficult. But with the extension, as soon the stock is depleted, an automatic draft-purchase order is created./magento2-purchase-management

Quick Order functionality allows to B2B customers to quickly add the items to their cart instead of browsing and searching the store. A form with multiple fields is available where the buyer can quickly enter the product name and enter the quantity.

In any business, there are a lot of different suppliers or vendors for different types of products and services. B2B customer needs to manage multiple purchase lists with the prices. One purchase list cannot be used for all the suppliers.

I hope you have enjoyed reading this post, in case you need any further information, please revert to support@webkul.com

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