When it comes to an amazing world of Search Engine Optimization, every detail is important. Whether it’s Meta Description or Meta Tags.
Almost all meta-data is invisible to your visitors and customers or users. It lives and works behind the picture in the HTML of your web pages.
The meta description is nothing but a 160 character snippet, that summarizes a page’s content and a tag in HTML. Sometimes the search engines utilize these snippets in search results to let guests or visitors know what a page is all about before they click on it.
Think about meta descriptions as an advertisement for your website. Your primary goal is to provide a solid description of the web page, however, it’s important to use your primary keywords as well.
In this post, we will look at how search engines use meta descriptions. Optimizing the meta description is a very important aspect of on-page SEO.
There are mainly three types of Meta Information-
1. Title Tag.
2. Meta Description Tag.
3. Meta Keyword Tag.
Title tags: Title tags define the title of a document, technically called title elements. Title tags are often used on SERP (search engine results pages) to display preview snippets for a given page, and are important both for SEO and sharing on social media.
Title tags are always critical to both search engine optimization and the user experience. The title tag of a web page is meant to be an accurate description of a page’s content.
Title tags or we can say title elements create value specifically in three areas that are: Relevancy, browsing, and in the SERP. pages.
Meta Description Tag: Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
Meta Keyword Tag: Meta Keyword Tags are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself.
Things you need to know about Open Graph and Twitter Cards.
Every Hour or every second in the marketing world, Marketers are creating a lot and a lot of content. And we do agree that content is ruler, but a ruler is powerless without the followers.
So, what is the very first thing that comes to mind when you want to reach a broader audience with your awesome new posts? Social media! YES..
Social Media sites are the major drivers of most of the web’s traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.
Open Graph Tag and Twitter Cards
OPEN GRAPH TAGS
In the case of social networks like Facebook, Google+, LinkedIn, and a few others, Open Graph tags are the source of these rich snippets, these tags allow you to craft custom titles, descriptions, and images to be used when your pages are shared on these social media.
Open Graph meta tags are designed to communicate information about your website to social networks when links to your website are shared.
In the case of Twitter, however, there are Twitter-specific tags needed to populate media-rich snippets in tweets. Twitter Cards let you stand out from the crowd of tweets.
After sharing a URL with Twitter cards set up correctly, you will see a Twitter card added to your tweet. Here is an example of a Summary Card with a Large Image. Twitter gives you two types of cards that you can implement on your website:
Summary Cards with Large Image: Similar to a Summary Card, but with a prominently featured image. The summary card with a large image features a large, full-width prominent image alongside a tweet.
It is designed to give the reader a full photo experience, and clicking on the image brings the user to your website.
Summary Cards: Title, thumbnail, description, and Twitter account attribution. The summary card can be used for any kind of web content.
The social posts(on Facebook or Twitter) with rich data are far more eye-catching than the ones without. On top of the added visibility, social networks gain further knowledge of your content and can make your content more searchable and visible on search engines.
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