Ecommerce Marketplace is a need of today’s commerce world that means if you are running a business and you are not putting it online in this way you are losing a lot a lot of sales that’s why almost every big offline retailer nowadays are adding online commerce or e-commerce as another sale channel . even in your surroundings you can see that your regular day today shopping experience is filled by online retailers like Amazon eBay Flipkart Snapdeal and many more.
Nowadays having an E-Commerce Store is not enough you need to have various sale channels to increase the sales we will discuss different sales channels or you can say Omni channel sales by which any store owner can increase their sales and conversions .
As I said that every E-Commerce Store should run as a Marketplace and that is not a fashion it is the need of the day. you can check online that every big site I would say every Commerce website exist is a Marketplace . either Its Amazon eBay or Alibaba clone using magento .
So what is the benefit to run your eCommerce store as a Marketplace. there are many I’ll explain one by one
Huge Traffic – in a marketplace there are lots of vendors those are responsible for adding product That means your Store will have lots and lots of product because of multiple vendors in this way there are chances that lots of options will be available for the buyers also search engines like Google or Yahoo will bring lots of organic traffic to your site as every product will create a new URL .
As vendor will also be profited by selling their items into your Store they will share the link around there ecosystem also over social media That will also increase the regular visitor traffic into your website and ultimately leads to more sale conversions
Alternate way to earn more profit
Store owners can generate more profit on commission that means if you’re running an eCommerce Marketplace so as a store owner you can set some percentage Commission on every sale let’s say a buyer made A purchase of hundred u s dollar and there is a Commission Of 20% on every purchase so you can imagine that store admin will get 20 dollar in this case.
admin can also setup a membership Marketplace in this kind of market place admin can create multiple vendor groups and admin can charge vendor build on their group so let’s say you are running An online Marketplace and as a membership level you have free membership basic silver and Gold and respectively basic membership fee will cost 10$ per month , Silver will cost 20 and gold will cost 30 dollar per month so in this way also a store owner or marketplace owner Can generate the profit as well.
Marketplace store manager can also sell ads or featured product as another profit method so you can imagine there are multiple way to generate more profit If you are running a marketplace
Mobile commerce now a days are going as a mainstream commerce channel and in many countries mcommerce have surpassed specially in Asia and Africa where mobile penetration is much much higher as compared to desktop .
There are various other advantages of mobile commerce like push notification , availability , promotions . We does offer mobile app for retailers and marketplaces .
Selling on multiple marketplace is obviously a boon for now a days so lets say vendor A is selling at one marketplace and the same product he is selling at ebay or amazon or alibaba . The main problem comes in this area is managing the stock at multiple channel so you need to choose the platform very carefully .