Marketplace Is Everywhere-
Online Marketplace is nothing but as important as oxygen to survive these days. In this super fast lives we are so much dependent on an online marketplace because we get whatever we want just by clicking some buttons on our mobile phone or computer. When I think of the term ‘marketplace,’ the first mental image that comes to mind is that Marketplace is everywhere. If it’s about shopping your kitchen grocery to your countless kind of clothes, your books to car washing services, your favourite music to your favourite food. In fact, you name it and you get from Marketplace.
We have ample of marketplace websites that are doing tremendous job in their field. For example: Amazone from U.S., Ebay from U.S., Flipkart from India, Snapdeal from India, Etsy from Brooklyn, Souq.com from Saudi, Bestbuy from U.S., Alibaba from China, Taobao from China, Rakuten from Japan, Konga from Nigeria and many many super awesome marketplace websites are present in all over the world and give their services in every step.
If you’re looking to build the next Amazon or Ebay, or at least having big corporate companies as providers instead, there are other platforms that handle this type of marketplaces better. Perhaps you could instead take a look at Magento Multivendor Marketplace, Magento2 Marketplace Multivendor, which are both great platforms for this purpose.
Whether you’re looking for something super affordable and off-the-shelf solutions or something entirely customized to your needs and feel you can have a look at Opencart Marketplace, Prestashop Advance Marketplace, Shopify Marketplace, Joomla Marketplace, CS Cart Marketplace, Oddo Marketplace.
Why there is a need of SEO in Marketplace –
First, let’s understand, what SEO is ?
SEO stands for Search Engine Optimization: is the process of getting traffic from the ‘free’, ‘organic’ and ‘natural’ search results on search engines. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. If your SEO is up to the mark or your SEO is that much good, so you will get Organic Traffic free. You don’t need any additional support to get more traffic. There is one more term Click-through rate (CTR), Click-through rate has always been considered an important SEO metric as it increases the rate of organic traffic to your website to the extent. CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website.
Second, let’s understand why it is so important
In today’s super competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their issues or problems.
– Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.
– SEO is also very important for the smooth running of big web sites.
– SEO is good for the social promotion of your web site as well. People who find your web site by searching search engines like Google or Bing are more likely to promote it on social media channels like Facebook, Twitter, Google+ etc.
Schema Markup –
Schema markup is code or we can say ‘semantic vocabulary’ that you put on your website to help the search engines return more informative results for users. One of the latest evolution in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages. There are mainly three types of schema markups-
How to add Rich Snippet or Schema Markup in your Multi-vendor marketplace?
Rich Snippets are a way to change the way your web-page information is displayed in Google results. The review rich snippet is probably the most commonly seen rich snippet. It is how the starts get some search results. There is are many Rich Snippets available in the market, Magento Rich Snippets is one of them that adds few markups to your Magento based E-Commerce store which will help Google to crawl your store and provide more users friendly search results. There are some features for Magento Rich Snippets–
Show Product Name
Show Product Rating
Price of Product
Stock Details availability
Add Brand Name, Model, Manufacturer to SEO.
Show number of Reviews
Rich Snippets Spamming-
Rich Snippets Spamming, as the name suggest spamming, it is the most avoidable thing for any E- Commerce website. The more you avoid rich snippets spamming the more you get the profit or you can say loyal traffic to your website. Rich Snippets Spamming is the cyber crime you can say, that increases the bounce rate of the website and Google will also put the penalty for this crime. Once, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a finical call. Suggesting it may have cast up to $200 million in revenue. Google has its own web crawler called “Google-bot” that crawls to find and retrieve web-pages. Web crawlers (also known as bots, robots or spiders) are a type of software designed to follow links, gather information and then send that information somewhere. The information gathered by Google-bot is used to update the Google index.
SEO Meta Information ..
We will explain this in our next article
Stay Tuned !!