Webkul has been rewarded with Top Selling Extension 2017 award at Magento Imagine 2018

Read more

How to build Poshmark clone using Magento, Opencart or WooCommerce?

For those who don’t know what Poshmark is, it is the largest social commerce marketplace for fashion products. Anyone within the United States can sell their fashion item from the closet and share the style with everyone. Poshmark has over two million stylists and millions of shoppers on their website.  At the moment there are over 25 million items listed with over 5000 brands.


Image Source – Poshmark

 

The business model of the Poshmark is same as any other online marketplace. Poshmark provides a platform where it allows any registered user to create a listing for an item by downloading the Poshmark app. In return, the Poshmark receives some commission from the sellers. Currently, it allows only US citizens to buy and sell on Poshmark.

Image Source – Poshmark

 

For delivering the items to the buyers, the Poshmark has partnered with USPS shipping company. After receiving the orders, the sellers need to take a print-out of the shipping label and paste it to the packaging item. The sellers then have to drop it off to the nearest USPS mailbox or have it picked up from their home.

When the buyers get the item, Poshmark remits the payments to the sellers after deducting its commissions and other charges. The buyers pay for the shipping costs along with the item ordered.

Poshmark is not only a fashion e-commerce website. It is a community where all the people across the world share their views, opinions, love for fashion. Poshmark is a place where it connects people and their closets.

 

Well, it is easy to replicate or clone the Poshmark website using various e-commerce platforms such as – Magento, Opencart or WooCommerce.

But there is one restriction with these e-commerce platforms, they only allow one seller listing functionality. Means only one seller can list the products for the whole community of customers. It does not have multi-seller or multi-vendor functionality, where other sellers can join and start selling on the same website.

However, with the help of Multi-Vendor Marketplace extension, these digital platforms can be transformed into a multi-vendor marketplace. Where anyone can become a seller and start selling their products to any customer. Not only that, there is a huge list of payment and shipping marketplace add-ons available, which further enhance the buying and selling operations of the marketplace.

marketplace banner

Further on I’ll show how to add similar features and functionalities of Poshmark in your marketplace. Although marketplace extension offers loads of functions, but we still require few other extension and add-ons. The following are some built-in features and extensions which further allows the online merchants to improve the buying and selling activities:-

 

For viewing all the items listed by a particular seller, the customers can view the Listings page. The customers can view all the products and sort them using various filters and options.

Image Source – Poshmark

The Magento Multi-Vendor Marketplace extension has a built-in feature, where every seller has their own seller collection page. The customers can find all the products listed by a seller. The customers can browse the products according to categories, sort the products, see items in grid or list view.

The sellers can upload a custom banner for the seller collection page, show their shop name, country name (with flag), and map location.

The Opencart Marketplace extension also has a dedicated seller collection page for each seller.

In the WooCommerce Marketplace, the customers can view the banner image of the store. The customers can view the all the seller list on the right-hand side. The products can be sorted using price and name.

woocommerce-seller collection

On the Poshmark, the buyers can view the About page of the seller. It basically shows some information about the seller such as – recent comments received and given, brands following, average ship time, last activity, existence since.

Image Source – Poshmark

The Magento Marketplace also offers seller profile page which can be customized by the sellers themselves. The customers can view the seller logo, social media links, latest ratings and reviews, recently added products. The customers can also view the details about the return and shipping policies.

magento-seller profile

 

In the Opencart Marketplace, the customers can view the seller average ratings, contact information, social media links, description, banner image, and logo. The sellers have the complete access to customize their profile page from their end.

opencart-seller profile

Now, here is the WooCommere seller profile page. The customers can view some description about the shop with the contact details. It also shows the social media links, seller ratings, recent reviews, and recently added products.

woocommerce-seller profile

Social login capability is the most needed feature for any online store. As customers don’t want to fill the long sign up form, confirm the email, and then come back and login to store. Instead, the customers can simply use their existing social login credential from Facebook, Google, Twitter, or Instagram and log in to store quickly.

p-social login

Image Source – Poshmark

 

With the help of Magento Social Login extension, the customers can log in to the store using their existing social-login credentials. Magento Social Login extension supports log in via – Facebook, Twitter, Google, LinkedIn, and Instagram.

magento-social login

Customers on Opencart can also use their existing social media credentials from Facebook, Twitter, Google or LinkedIn using Opencart Social Login extension.

opencart-social login

Apart from offering various credit cards payment methods, the Poshmark also allows its buyers to use their PayPal account for making the payments. The customers can use the PayPal Express Checkout feature for instantly buying the item.

poshmark-paypal

Image Source – Poshmark

 

Magento and Opencart platforms come pre-installed with PayPal Express Checkout functionality. In WooCommerce, you have to install the free PayPal Express Checkout plugin developed by WooCommere itself.

But, PayPal Express Checkout does not split the payment among the sellers and the admin. All the payment is received by the admin. The admin has to manually pay to the sellers outside the Magento system.

With the help of using Marketplace Paypal Parallel Express Checkout for Magento 2, the payment is dynamically divided among the sellers and the admin.

After installing the PayPal Express Checkout plugin in WooCommere. The Checkout with PayPal will appear on all the product pages. All the payments will be received by the admin.

Poshmark provides a flat rate of $6.49 for expedited shipping for all orders. Each order is shipped using 1-3 day USPS Priority Mail. Shipping fee is paid by the buyer. Multiple items from one seller can be added to the order for the same fee as long as the total weight of the order does not exceed 5 lbs.

Image Source – Poshmark

 

The flat rate shipping is a built-in feature of Magento, Opencart, and WooCommerce platforms. In flat rate shipping method, one fixed price is charged irrespective of products, location, zip code, or weight.

However, in the built-in fixed rate shipping, the admin or the store owner sets the shipping cost. For allowing sellers or vendors to set their own shipping rates, you need to use the following extension:-

Magento 2 Marketplace Fixed Rate Shiping (extension)

Opencart Marketplace Custom Shipping (built-in)

WooCommerce Marketplace Flate Rate Shipping (built-in)

The Poshmark has an official blog page on its website where it publishes articles related to the women’s fashion. There are posts regarding fashion tips, stories, parties, meet-ups and other stuff. Anyone can share their comments on the post using their WordPress account.

Image Source – Poshmark

 

As WooCommerce is a plugin for WordPress, it offers built-in functionality to create blogs for the store. In fact, the majority of the popular websites use WordPress for blog management.

woocommerce-blog

In Magento, you need to install the Magento Blog Manager extension for adding blog functionality to the store. Any customers can create a post and publish it on the website. The admin can moderate the blog and the comments of the blogs.

magento-blog

With the help of Opencart Marketplace Blog extension, the sellers can create blog posts for the customers. On the product page, the customers will find the seller blog link.

opencart-blog

The Poshmart app is available on both Apple App Store and Google Play. The users can buy and sell the products within the app. In fact, to become a seller on Poshmark, the users need to download the app first and then list the products using the app.

poshmark-app

Image Source – Poshmark

 

With the help of Mobikul App Builder, your existing store is converted into an app. The mobile provides fully native apps for both the platforms iOS and Andriod. The customers, sellers, and the admin can use the app for managing the marketplace.

The Mobikul App is available for all the e-commerce platforms – Magento, Opencart, and WooCommerce. It even supports Multi-Vendor Marketplace.

mobikul-app

Poshmark has created a Help & Support section on its website. Here the customers can find all the FAQs related to the Poshmark marketplace.

poshmark-faq

Image Source – Poshmark

 

To set up FAQs section in WooCommerce Marketplace, you can install the WordPress Knowledge Base Plugin. It allows you to create an amazing FAQs section for the customers. All the answers are divided into various categories and topics.

woocommerce-faq

For Magento platform, you can use Magento Knowledge Base FAQ extension. A separate FAQ page is created on the store, where customers can find answers to their commonly asked questions.

magento-faq

For Opencart store you need to install the Opencart FAQ extension. Using this extension, the admin can create display FAQ section using jQuery based animation. The customers can click the question heading and expand it for viewing the answer.

Opencart FAQ

Whenever a buyer places an order, the Poshmark doesn’t release the payment to the seller until the buyer receives the item. After receiving the item, the Poshmark gives three days time to the buyer to return the product to the seller, in case an item is misrepresented from the description.

Image Source – Poshmark

 

For integrating RMA management system in Magento Marketplace, you need to install Magento 2 RMA System Marketplace. Using this, the customers can create a request to return the product to the seller. The sellers can view and manage the RMA request from their end.

For Opencart Marketplace, you can use Opencart Marketplace RMA extension.

There is an extension available for WooCommerce also, i.e. WooCommere Marketplace RMA. Using this plugin, the customers and the sellers can manage the RMA requests.

Marketplace Product RMA for WordPress WooCommerce

I hope this blog was useful, in case you need any further information, then please drop us an email on support@webkul.com

Disclaimer- Poshmark is a registered trademark. Webkul is not a partner or an affiliate of Poshmark. This blog is only for the user perspective.

Comment

Add Your Comment

Be the first to comment.

Need Any Help?

Got Stuck with something serious or you wish to hire us for a while. We are here to hear from you, feel free to reach us and we'll get back to you as soon as possible.

Contact Us
css.php
Hire Us!
Brief us about your requirements and we'll get back to you.
Woo! Hooy!
We have just recieved your project brief and our expert will contact you shortly.
Send Again
Close