In today’s competitive world it is very necessary for any firm to be highly active. Now the web page in any website could play a key role.
If your target customers are accessing the internet through their smartphones or tablets and searching for your website on Google.
Or see a link to your website on Twitter or Pinterest and click on your page link then what would be the approximate waiting/loading time?
If the page loading time is more than 3-4 sec then customers are more likely to leave or abundant the page. And this will surely increase your website’s bounce rate and hence will lower your website’s Google rankings.
So what can you do to avoid all this? The answer to this is AMP!! AMP stands for ‘Accelerated Mobile Pages’.
It’s Google’s attempt at making the web faster to browse. AMP is an open-source framework that allows you to create fast-loading mobile pages, regardless of the type of content you are serving.
AMP can load the pages as the click hits and the customer would be redirected to the webpage instantly without having to see any loading screen.
Philip Kotler, one of the greatest authors of marketing, once said in a video lecture;
“Your website is your face, and the navigation of the in-between pages and the load time is very much important to engage the target audience”.
So if the web page takes time to load then ultimately it loses interest among the customers because there are so many players or competitors in the market.
So you can select any of these AMP add-ons according to your platforms and then you too will your website AMPlified.
AMP works by allowing rich content such as video, animations, graphics and advertisements to load instantaneously on the page, cutting down the load time for mobile internet users.
According to Google, AMP pages load on average 85% faster than their non-AMP alternatives.
Now let’s discuss in detail what exactly is AMP.
Accelerated Mobile Pages (AMP) are a way by which developers can create mobile-optimized content once and have it load instantly everywhere.
In today’s era smartphones and tablets have revolutionized the way we access information over the internet.
Webstore owners are trying every bit to reach the maximum number of users but every time a webpage takes too long to load, they lose a user and with it the opportunity to generate more revenue.
Accelerated Mobile Pages aim to dramatically improve the performance of the mobile web by decreasing the webpage loading time and hence keeping the user intact to the webstore.
Using AMP, the webpages load instantaneously across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of phone, tablet or mobile device the user is using.
AMP relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build lightweight web pages.
Also, AMP CDN (Content Delivery Network) which is a proxy-based network for delivering all valid AMP documents. It fetches AMP HTML pages, caches them, and automatically improves page performance.
It is an optional component of the project that allows creators to store a cached version of their web page on Google’s servers.
In simple words, Google will keep a cached copy of your webpage and whenever any customer clicks on it directly fetches the cached copy of the webpage from the google server and not from your server and hence saving the load time.
Using AMP for webpages will not only load that webpage faster but it will also give a higher ranking to that webpage in the Google result list.
All the pages that are accelerated mobile pages will have a small thunder icon in the Google search list or anywhere else such as Pinterest, Twitter etc.
Another great benefit of using AMP for your webstore is that, even when the data connection of the user is slow, the AMP web pages will load faster irrespective of the connection speed.
So till now we have discussed AMP and gone through how it can be beneficial for us and our websites. So now let us discuss the benefits of using AMP in debt.
60% of user time is spent on consuming information via mobile devices. 80% of buying decisions are made and actions taken through smartphones and tablets.
And speed defines these numbers. Customer attention span is only 3-4 seconds and if your website takes more than 5 seconds to load on mobile devices, then you will lose your customers.
AMP offers the best user experience that a mobile device user needs. Accelerated Mobile Pages come with a cleaner format than regular web pages.
As per UX design trends, websites with flat and modern designs work better than websites with traditional designs.
Accelerated Mobile Pages provide a higher level of accessibility. As mentioned earlier, the average attention span of online mobile device users is less than 5 seconds.
It is crucial to inform, engage and update them within that duration. Mobile device users access the internet to engage on social media, get information about brands, products, and services and make online purchases.
AMP will help in enhancing web page accessibility, by increasing webpage loading speed and delivering content of much better quality, thereby, boosting user experience.
The number one SEO benefit to enabling AMP on your website is that your site could be featured in the News Carousel by Google. If your page is shown prominently in Google’s News carousel, it’s more likely to get more clicks.
Increase conversion rates due to improved page load speeds. With faster load times, users are more likely to continue engaging with your website resulting in an increased length of time a customer will spend on your website and eventually higher conversion rates.
The lightning bolt or thunder icon displayed alongside the results could lead to higher click-through rates as users will realize that these pages will correspond to quicker loading pages with lighting-fast speeds.
Google’s algorithm favours faster pages, therefore better load times could improve your site’s rankings. Google considers user interaction with your site as an important indicator of value.
Doing something as simple as improving your page speed can do wonders to improve these metrics and help your search rank in the process.
Customers who visit your AMP-enabled pages are less likely to bounce as improving your site speed can keep people from getting frustrated and leaving your site. Just as improving the website’s speed helps in reducing the bounce rate.
Ads load like all other resources on the AMP page hence website owners can still generate revenues from ads.
What could be better when AMP is an open-source framework that allows you to create fast-loading mobile pages, regardless of the type of content you are serving?
So if you want to increase customer engagement on your website then using AMP pages is a sure-shot way to get so many benefits by just using a single technique.
AMP changes traditional mobile browsing and gives customers a super quick browsing experience.