As e-commerce is growing day by day, product data is something which is growing day by day as well.
Managing the product data in e-commerce or e-commerce related marketing data ( MDM ) is a big pain for the online shops at the moment.
We are the largest akeneo module developer in the world at the moment from Magento 2 to Shopify we have built various connectors for Akeneo PIM.
Well before starting of DAM and Magento 2 Integration, What is a DAM?
DAM or digital assets are any documents like Images, PDF, doc files, videos etc. Those assets plays a very major role in any E-commerce or any CMS website.
As Magento 2 is by far the most popular e-commerce platform in the world at the moment. Also, Magento 2 is quite suitable for large catalog stores.
Imagine you are running an online marketplace with more than 5 millions products obviously those products will have images as well.
Suppose in minimum case every product will have 5 images so 5*5 = 25 million images also if you are running a Magento 2 mobile app or Magento 2 Multi merchant app in both the cases you need to have resized version of images for the apps.
So you can imagine for online e-commerce or marketplace “50 million images” are quite OK.
Well, but serving those 50 million images is very hard. Until you are not using some kind of DAM system.
This is the most basic question every online retailer asks “Why and When” to use DAM?
- Data management – In an e-commerce platform like Magento 2 Data protection and management is highly required. So that your product data should always be available and must not be lost.
- Data Duplication – This is the most common problem with the huge amount of product data. Using right DAM software that can be reduced.
- Data Centralisation – This is critical as your PIM software will be responsible for all the data management from Mobile app to Magento 2 POS to Multichannel Integration.
- Speed Optimisation – Integration with right CDN and Amazon s3 will boost the performance of static content a lot.
There are tons of such examples available for a right DAM application.