Many of us have thought that it would be great if their nearby grocery store, restaurant or food court could start selling the product online and deliver at their doorsteps. This will not only make our lives easier but will help small business to boon their way up in the online marketplace.
According to the Google search, the “Near-me” searches have become immensely popular in recent years. Data recorded from Google indicated that “Near-me” searches grew in volume by 130% year-over-year between 2014 and 2015 alone, and since then, Google users are using near-me searches to find everything from grocery to restaurant.
In recent years, many of the new business startups based on the Hyperlocal Concept has emerged as an ecommerce giant like Zomato, and Deliveroo.
Let us first understand the term Hyperlocal Marketplace. In simple words, it is an ecommerce platform based extensions built to serve nearby target audiences for their varied and instant needs within stipulated time duration by local offline businesses and services.
With the elevated growth of the online marketplace business, people are bending towards having their own online store to increase their range and faster growth.
Faster Delivery Management
Most of the online retailers aim for faster delivery so that they can have more customer with fulfilled needs in a shorter time span.
As we know logistics has been one of the most pressure points of the ecommerce business that can sale or sink your ecommerce business. Infrastructure plays a significant role in smoothing the logistic process.
With the unsatisfied infrastructure in most of the countries logistic has been a significant game-changer in the ecommerce business in which the person is delivering faster and in some cases, products with a shorter shelf life (like cooked food) will have a major chance to flourish.
So what’s better than reducing the distance between the seller and the buyer. This will boon the ecommerce business to a whole new level. This can only be accomplished by the help of the hyperlocal marketplace, there can be guaranteed faster delivery which is quite a benefit in many businesses in various sectors like food, medicine, and grocery.
Within Localized Range
The fundamental concept behind this marketplace is to provide the customers with products within their specified accessible range. This will benefit both the customer and the merchant as being a part the customer will buy the items and products from the store that are known to them which will ensure right and correct product delivery.
On the other hand, the small merchant connected through this network will be able to increase their sales and grow further. Also will have a recognizable approach in their localized area.
Growth of Local Business
With the marketplace, many of the sellers are now able to sell their products online. Hyperlocal Marketplace is no exception to this. The local business has boomed with the hyperlocal model to a whole new level. Many unknown businesses have grown over time with this model.
Let understand this with an example. Consider you have opened a new shop in a market. For the customer to know about your store will require time and the right amount of advertisement which can be a costly affair. But with the help of this model, your business can be recognized by many local potential customers with just a few clicks.
Easy Order Tracking
Most people think that the role of the eCommerce ends after the order is being placed. But as per me, the real game starts after that. If the order is not delivered( in the desired time frame or with care or with proper information) then the chances are that you might not get another order from that same customer.
But with the hyperlocal model, order tracking can be an easy affair and use of some extensions(like order tracking). It becomes really easy for the customer to track as to where the ordered product has reached and its current status. Mobile apps ( like DeliveryBoy App) can even allow its customer to chat with the store owner and get the live feeds of the delivery boy current status.
If talking particular, these order tracking mechanism can be a real success in the food industry where the product delivery (fresh and fast) is a major concent.
There have been many players in the market that have been working over the hyperlocal concept like Foodpanda Group, Delivery Hero and Just-Eat. Other prominent players of this industry are GrubHub, Grofers (Locodel Solutions Pvt. Ltd), Swiggy (Bundl Technologies Pvt. Ltd), TinyOwl (TinyOwl Technology Pvt. Ltd), Takeaway.com, Delivery Club and Yemeksepeti / Foodonclick.
Deliveroo which started as the idea of providing food from the high-end restaurant that does not offer the delivery or takeaway to the customers which are at home or work. This started as a small later turned out to be a business worth billions with customer serving over 60 cities and more across the globe.
Let’s take an example of Zomato for instance, a startup from Gurugram in 2008 later turn out to a food delivery giant in few years with the command over the delivery system with their app market. The idea that worked behind the success was simple to deliver fast, and fresh food to the customer from those restaurants who do not offer food services.
Grocery and Medical Industry
Grocery shopping is one of the most necessary but some time turns out to be little irritable. Nobody wants to waste their weekends in grocery shopping, but you can’t ignore the task also. Just imagine a day when you started a day without your morning tea/coffee because there is no milk in the fridge. In such a scenario, you don’t want to wait for 2 or 3 days for the product to deliver at your doorstep. You need the milk at your doorstep in minimal time.
Here the Hyperlocal Grocery Marketplace comes into play. Many of the online grocery delivery like Groffers, Bigbasket are making profits out of this.
What if you got ill need medication but you are not in a condition to go pick your own medication. You don’t need to worry about that scenario. With the Hyperlocal Mobile app, you can easily get your medications at your doorsteps with minimal efforts. Apps like Practo, Netmeds is the only things which you always want in such kind of situations.
We all know the hyperlocal not only limited to deliver meals and groceries on demand at the customer’s doorstep, but the Hyperlocal service industry is also now connecting households with electricians, plumbers, and other service providers. Whether it is beauty service, home tutors, financial advisor, microfinance service provider, car mechanic, real estate agent, insurance agent, plumber, electrician, carpenter, yoga instructor, gym trainer, every service is at our doorstep.
All those days went when people have to search for the serviceman to do our daily work( like doing laundry, car wash etc) for this now. You just need to browse app on a smartphone like Urbanclap you can there find some nearby sanitary store take the timeslot and done, Plumber will show up in that time-repair your shower and done simple!
Many car transports/rental car eCommerce works on Hyperlocal model. As they fetch the data of your required location and accordingly provide you the results. Many apps like Uber, access your current location show you the available drivers, you just have to enter your drop location and done. The nearest driver will come to your location in a particular specific time.
Today’s world where hyperlocal has placed its foot strongly in the eCommerce world. You can establish your own hyperlocal marketplace for various platforms like Opencart, Magento, Magento 2, Odoo, and many more.
In this, we will be talking more about the Opencart hyperlocal and its Hyperlocal Marketplace which will enable you to add the local vendor to connect to the ecommerce stream and transforms the experience of the customer.
The basic concept is to reduce the time(delivery time) and the cost (shipping/logistics) which will help in increasing efficiency of the ecommerce system thus attracting a more significant number of potential customers towards your site.
With the Marketplace Hyperlocal module offers delivery of seamless services on time. Sellers and the owner can add their location according to which their products are displayed to the customer. The seller and owner can also add shipping rate according to the location range.
Reasons for choosing Hyperlocal Marketplace
- Allows delivering seamless services on time.
- The customer can check the product’s or seller’s availability based on the location.
- Allows you to add custom shipping rates based on the location and price.
- Custom search radius for the customer set by the store owner.
- Mass shipping rates upload through CSV file.
Now you have got the point of how Hyperlocal benefits for your website but what about the Importance of Mobile apps, as discussed in many examples the hyperlocal app plays a major role.
With the rise of the new era where everything is coming to your finger reach, our online shopping experience has also changed desktop/laptops to smartphones. We all know about shopping apps and its advantages as to how it reduces hassle and makes our shopping experience better.
So it has become essential for all the Store owner to have an app for providing a more convenient way to shop from their online store and now Webkul has launched its app Opencart Marketplace Hyperlocal Mobile App.
It converts your Opencart marketplace store into a mobile app. Your customers can easily purchase products on the go. They don’t need to have a laptop or desktop, they can easily explore your store through their smartphones. It will not only benefit the store owner and customer it will benefit the sellers too.
Reason for choosing Hyperlocal App
- Offers location-based search for products.
- Offers Push Notifications to provide the facility of sending information to customer time to time.
- The App offers location search in multiple ways(Manual Search, GPS and Google Maps).
- The seller can manage the orders, sales, and buyers.
- More User-Friendly and customer attractive layout.
- Fingerprint authentication on customer/seller login.
The Hyperlocal Marketplace is an add-on for the Multi Vendor Marketplace module.
If you have any query or requirements, please feel free to add a ticket and let us know your reviews at https://webkul.uvdesk.com