How to reduce cart abandonment in marketplaces – cart abandonment is one of the main concern for e-commerce websites and for the marketplaces. There can be various reasons for that we will try to examine one by one.
This is by far the most important factor you need to check it out. Many times if there is a price increase or decrease from the product page to cart page or from cart page to checkout page. In that case, cart abandonment increases a lot.
So we need to check that out why it is happening and try to reduce this part.
This can be another reason, You need to have kind of one-step checkout system or try to reduce as many steps as you can. If you are using standard eCommerce platforms like Magento, Opencart, Magento 2 or Cs-cart you can use a prebuilt extension like.
- Magento 2 one step checkout Extension – https://store.webkul.com/One-Step-Checkout-Magento2.html
- Opencart One Step Checkout – https://store.webkul.com/Opencart-Single-Page-Checkout.html
If you are running a multivendor marketplace in that case role of checkout is very critical. As there will be loads of vendors at the checkout. So your checkout must be flexible enough to adopt that. Both of the above extension are flexible enough to adopt that out.
This is another critical factor. It has been found that slow speed causes cart abandonment rate. Make sure your store is optimized that much. Especially when the customers are in the marketplaces.
You may choose high-speed optimization services like Cloudkul for the same – http://cloudkul.com/