Built on WordPress, WooCommerce is an open source e-commerce platform. WooCommerce works as an extension of WordPress and turns WordPress into a fully functional e-commerce website which lets you run an online store.
WooCommerce was launched way back in 2011 by Woothemes and since then it is the primary extension for the seekers looking to launch their own e-store.
Currently, owned by Adobe, Magento is the most popular standalone e-commerce platform tailored for large companies. The feature set of Magento is robust which is ideal for large as well as small companies. Magento offers Community Edition for free, Enterprise Edition is the advanced and paid version of Magento, and the third one is Magento Enterprise Cloud Edition.
Below is the screenshot from Google Trend depicting both the platforms are doing really good.
Planning to switch to Magento platform from your existing WooComemrce platform? Or planning to start your online business? Before doing so want facts to review your decision once?
Many of us believe that WooCommerce is one of the most budget-friendly platforms as it comes free of cost. But before making it your final verdict lets have a look over a comparative study.
Both WordPress and Magento Community comes for free. For your WooCommerce site, you first need to install WordPress. Because WooCommerce is a plugin of WordPress. This lengthens your installation process.
Magento is a standalone enterprise level e-commerce framework with various functionality. You can easily find installation tutorials and documentation online if encounters any issue while installing the module.
Google Analytics is one of the best analytic tools offers deep insights into website traffic and sales. For WooCommerce, there are plenty of extensions available which you can integrate and add Google analytic feature to your online WooCommerce store.
On the other part, by default Magento supports basic tracking needs like page view tracking of your e-commerce visitors and the sales. You don’t require to integrate any analytic extension to your online store. For this, you only need to provide the Google Analytics Account Id in your Magento.
No doubt WordPress is the most popular content management system supports SSL security protocol. But it’s not dedicatedly designed for e-commerce. That’s why WooCommerce lacks basic security measures required for an online store transaction. But you can add by integrating robust security plugins available.
Magento takes a lead when it comes to speed, load time, processing time or other performance operations. Magento is using modern technologies like Memcached, Redis, Varnish support, FPC, Static Code generation, DI command line utility etc tailored for achieving high-performance needs.
In WooCommerce, cache management can be achieved only through integrating additional plugins. While Magento store owners can avail cache management feature as an inbuilt functionality like –
- Flush all cache items completely.
- Flush default Magento cache items.
- Flush catalog images cache.
Scalability means the ability to grow without affecting the existing workflow of the system. E-commerce platform should be scalable enough to meet your growing business needs. Because with expanding business traffic and sales you’ll cater large customer base, wide products range, multiple transactions etc.
In regard to support rapid growth, Magento takes a win because it can easily be scaled up and down to meet expanding business edges.
Flexibility means get adapt to new features fastly and successfully. Open Source is one of the prime reason WooCommerce and Magento have a large customer base. Means, code is freely accessible and can create new features over the existing one or modify the previous ones that work specifically for them. Over the time as your business expands, you’ll require more features and need to consider future needs through plugins or code customization. Both the platforms offer a wide range of plugins and extensions.
Magento takes a lead in flexibility to extend your business edges. The Magento is based on MVC+MVV based architecture. It offers a great control and access over the design, content, and functionality.
The code structure of WooCommerce is MVC based while Magento is MVC+MVV based. Both the platforms are Composer dependent. Both the platforms are based on Composer with TDD (Test Driven Development )technique.
Comparatively, WooCommerce offers a limited test case – https://github.com/woocommerce/woocommerce/tree/master/tests
While Magento offers much advanced Functional Testing Framework – https://github.com/magento/mtf
Both platforms provide REST API used for simple and easy integration with third-party solutions. One can build mobile apps because for a successful e-commerce business, we need be to multi-channel selling that means you don’t know where your customers are coming in at your store. It may be that the customer is visiting your website at Android / IOS mobile via Facebook or Twitter.
There is no doubt WordPress offers great SEO features for WooCommerce store owners. But we can’t deny that out of the box built-in features like SEO friendly URLs, Meta-information for products and categories, Google Sitemaps, URL rewrites, Description, etc makes Magento a powered SEO enabled platform.
There are various inbuilt features you won’t find in WooCommerce store but surely in Magento store like –
- Invoicing is a confirmation order has been paid.
- Cart Price Rules are the price rules applied to the cart total amount value.
- Catalog Price Rules are the price rules applied to the product added to the shopping cart.
- Customer Groups are the groups in which customers are allocated and control the group behavior accordingly.
- Tier Pricing tends to offer a quantity discount to the specified customer groups.
- Layered Navigation provides efficient and easy to use product filters for the store visitors.
- Multi-Language/Currency feature makes your store available in multiple store views for different language and currency.
- Wishlists are the collections of desired products saved by customers without immediate intent to purchase.
- Product Management – custom option is a way to offer product variations.
If you want to acquire above-mentioned features in your WooCommerce store, you can do so by integrating WooCommerce plugins.
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