Ecommerce marketplace Site Best SEO Tips – SEO is changing in 2018 traditional methods of search engine optimization doesn’t work nowadays.
In this blog post, I will try to Explain best SEO tips for online marketplaces. Marketplaces are different from the Ecommerce website.
This is something super important. Even if someone asks me what is the single most advice for e-commerce marketplaces then my answer for them is “Reduce bounce rate”.
The reason is simple, Google crawlers are super smart. And trust me if your real users are investing a good amount of time on your pages then for sure your rank will go up.
There is seriously no rocket science for the same “Build the site structure or webpage for the users not for the web crawlers”
Google already provides the complete information at https://support.google.com/analytics/answer/1009409?hl=en
For sure in e-commerce marketplace merchants must reduce the bounce rate. It can be tracked easily in popular analytics tools like Google Analytics, as per the screenshot. I just attached a blog image but you can easily check the same for your store as well.
Also if you want to use third-party analytics tools like Piwik/matomo as well https://matomo.org/
Many SEO gurus will differ from this. But trust me this is something really important. It also reduces bounce rate as well.
Why marketplace website speed matters that much?
Now let’s say user search a query and under SERP Result tons of pages will appear. Regular habit is that people will open a couple of links in the tab.
Suppose your website is not loading in that case for the sure user will close the tab. That’s why it is super important to have less TTFB ( time to load first byte)
Also, it is important that your site provides support to various cache handlers like varnish which is super useful to reduce TTFB
loads of customers are browsing the marketplace site or app in their mobile phone. So it is important that your site has super fast speed in mobile.
Using those technologies marketplace merchants can reduce the bounce rate of the site. As per google suggestion SPEED IS NOW A SEO RANKING FACTOR