February 1, 2017

Role of SEO in WooCommerce Marketplace

Nowadays we are surrounded by the marketplaces. The existence of marketplaces can be seen everywhere around us. To name some we have - Amazon, Flipkart, Etsy, eBay, Bestbuy, Snapdeal, Alibaba, Taobao, Jumia, and Rakuten. In these marketplaces, there is a huge amount of data, images & traffic. These marketplaces make use various different popular platforms to achieve their success online.

 

If you're looking to build the next Amazon or Etsy, or a new name in the world of marketplaces, there are various platforms that handle this type of marketplaces better. Perhaps you could instead take a look at WordPress WooCommerce Multi Vendor Marketplace which is the best platform for this purpose. It is fast and reliable to set up a marketplace in a very short time. It is based upon WooCommerce which is the leading platform for online stores in WordPress. And with the help of WordPress WooCommerce Multi Vendor Marketplace Plugin, you can convert your e-commerce website into a marketplace.

 

Importance of SEO in WooCommerce Marketplace -

 

Every website needs SEO because, for most websites, Google is the most important source of visitors. No matter how important social networks can be for a site, SEO is often the most important factor for a site’s growth. Not following SEO best practices, or not doing SEO at all, can be quite detrimental to your site’s performance.

Every e-commerce site initially needs to be found by potential customers. However, the e-commerce sites could face a number of challenges involved in the process and implementation of SEO. SEO is a common issue which is faced by the e-commerce sites.

Out of the box, WordPress is a pretty well-optimized system and does a far better job at allowing every single page to be indexed than every other CMS we have used. As WooCommerce is one of the best shopping cart plugins available for WordPress and having the features of WordPress.

Here are some suggestions SEO for e-commerce sites to improve their rank on search engines like Google, Ask, Bing, Yahoo, etc.

 

Optimize Product Pages with Rich Snippets Markup -

 

Rich Snippets are search results for a website that are “richer” than a normal search result. Rich snippets are a way to change the way your web page information is displayed in Search engine results. Rich snippets are the additional lines of information below search results; these often consist of breadcrumb links, product information, prices or reviews. Rich snippets are part of rich results; the catch-all term search engines use to describe parts of the search results that have a highlighted presentation.

Adding Rich Snippets -

To get rich results, you need to add structured data to your site. The structured data is in a vocabulary called Schema.org and can be added to your page in different ways. First, you can use the classic formats: Microdata and RDFa. However, Google favors the new kid in town these days: JSON-LD. This is a JavaScript format to easily markup structured data in a way that’s readable for both humans and machines. On Schema.org you’ll find a neat getting started guide and on JSON-LD also.

 

Optimize site using Robots.txt -

The robots.txt file is a simple text file placed on your web server which tells web crawlers like Googlebot if they should access a file or not. It is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. A robots.txt file is a text file, following a strict syntax. It’s going to be read by search engine spiders. These spiders are also called robots.

Use of robot.txt file -

Search engines index the web by spidering pages. They follow links to go from site A to site B to site C and so on. Before a search engine spiders any page on a domain it hasn’t encountered before, it will open that domains robots.txt file. The robots.txt file tells the search engine which URLs on that site it’s allowed to index.

A search engine will cache the robots.txt contents, but will usually refresh it multiple times a day. So changes will be reflected fairly quickly.

 

Optimize site by removing the duplicate content -

 

If you have a large number of products, the Duplicate content is dangerous for SEO of the site. So to overcome this problem, please pay attention to the name of products. You can avoid duplication by naming the product together with some other extra parameters following the names as below for a product which falls in book category:
[Brand] [Book Title] [Binding] [Publication Year] | [Edition]

For example:
Bloomsbury | Harry Potter and the Chamber of Secrets | Paperback | 2012 | Second Edition

That's all for this topic.

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