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Optimizing Mobile Pages for Bulgarian Personalized Gifts Shop

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Gifty.BG is a Bulgarian-based online shop offering personalized photo gifts as well as other interesting items for home or office uses. They make the memories of your loved ones lasting with photo cups, photo puzzles, family photo books, and other unique web to print products.

Visit AMP site on mobile – https://www.google.co.in/amp/s/gifty.bg/home/amp

gifty-bg-homepage

Bulgarian Gift Shop Success Journey

It all began with a passion for design…

Eli and Lachezar are like a family that makes them even more cohesive partners in the business. When they first started a few years ago, they didn’t realize that starting a little studio would touch so many hearts.

For the moment, they have a huge number of customers from around the world, and the confidence they voted for was an even greater incentive to continue developing.

gifty-bg-product-page

The secret of success is that they complement each other – Eli is focused on design, and Lachezar on marketing and networking. Their main clients are in the West, but they decided to “import” and adapt their experience to Bulgarian consumers.

They believe that design, presented in any form, should be individual and well-sophisticated. This is what they offer to each of you! Regardless of which aspect of life – the cooperation between ideas and beauty always gives birth to perfection!

Note – The above section is an English translation from the Bulgarian language via. Google Translate. You can read more about the company here.

Personalized Products Market

In recent years, the personalized product market has grown significantly. A number of people including businesses are utilizing advantages for customizing the items (such as- t-shirts, cups, pen, case, bag) with their name, brand, logo, or some unique design.

There are many other factors which make personalized products market so popular these days:

  • Affordability to consumers
  • Free to do customization
  • Online web to print tool
  • Advanced 3D printing technologies
  • Expanding product categories
  • Self-gifting trend
  • Branding and marketing promotion

Now, with the simple, easy to use, online tool on the website, customers can customize their gift product using text, shapes, colors, or upload photos.

OpenCart Mobile Optimized Pages

Gifty.BG e-commerce store is built on Opencart platform which provides a complete shopping cart software solution specially made for small and medium scale store owners.

OpenCart Admin Panel hosts lots of features and options to manage online store – catalog, customers, sales, marketing, and reports.

The online shop runs smooth and uses various web technologies such as Facebook Pixel, Google Tag Manager, CDN to make the customer experience better and better.

For mobile users, Eli and Lachezar wanted to deliver the same experience. Allowing customers to quickly find and browse the products across categories easily.

OpenCart works great for desktop users, but it still needs something extra to serve the mobile audience. Google AMP (Accelerated Mobile Pages) technology is used on Gifty.BG which allows the customers to quickly load the page from the search engine.

With Webkul OpenCart AMP Extension, you can easily create AMP optimized content for the home page, category pages, product pages, and other pages automatically.

Once you install and configure the OpenCart AMP extension, everything happens in the background and do the work for you. Further, you can customize the banner slider, category menu, color scheme, footer, show related products, reviews, etc.

webkul-opencart-amp-extension-configuration

How Google AMP works?

AMP is an open source HTML framework, that allows developers to create mobile-optimized web pages using three components – AMP HTML, AMP JS, and AMP Cache.

There are a number of reasons which makes the AMP content to load super fast on the mobile devices:

  • Executes all AMP JavaScript asynchronously
  • Loads page layout without waiting for the resources to download
  • Prioritize resources using the lazy-loading technique
  • Running GPU-accelerated animations
  • Minimize style recalculations
  • Web font optimization
  • Inline CSS style sheet with max. size of 50 kb
  • Keep all third-party JavaScript out of the critical path

For more information on how AMP works, please watch the video below:

SERP Ranking

Accelerated Mobile Pages gives a boost to your website’s SEO. As Google tends to rank them higher than the non-AMP optimized web pages.

To give you an example, you can see when you type something on the Google search box, the first few results always consist of AMP thunder icon ⚡ and sometimes results appear in a carousel format.

Google AMP Cache

Another reason which makes the AMP content to load at the lightning speed is they are cache on Google static server. So when you create an AMP content for your website, Google caches them and deliver it through their own domain.

Read more at – https://developers.google.com/amp/cache/overview

Home Page

Google AMP works on different pages of the Opencart store. On the homepage, multiple interactive blocks are visible which are clickable and gets redirected to the main website.

  • Company logo
  • Search box
  • Banner slider
  • Top products (with photo, review count, ratings, price)
  • New products and designs (with photo, price)
  • Navigation menu

Category Page

Google AMP also works on category pages as well where all the products in a list view are visible. Further, you can use the left navigation menu to see all the store categories.

Product Page

All the product pages become available for the AMP. You can simply search on Google and view the AMP product page showing the following information:

  • Multiple images
  • Reviews and ratings
  • Detailed product description
  • Social share buttons – email and Pinterest
  • Related products section

After clicking the Add to Cart button, the customer gets redirected to the regular site where custom text, image upload, quantity can be entered. Following which, the customer can do the checkout process to place the order.

Product Search from AMP

As AMP is interactive so it allows the customers to quickly search for products and show suggestive results. Once the customer clicks any results, it is redirected to the website’s product page instantly.

Please notice the change of URL from Google to Gifty.

References

Disclaimer – Please note all the images and content used in this article belongs to their respective copyright owners. If you have any issues or complains related to this article, please send us an email to support@webkul.com

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