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Category of marketplace

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In e-commerce, there are two different types of marketplaces- horizontal and vertical.

1. Horizontal Marketplace

In horizontal marketplace, the seller offers different category products focusing buyers from all sectors. In simple terms it means selling everything to everyone. It is a one stop shop for various needs of customers. The most famous horizontal marketplace is Amazon. It sells books, furniture, clothes, shoes, toys, gadgets, and much more.

2. Vertical Marketplace

In vertical marketplace, the seller offers products on a particular category focusing the buyer belonging to a specific sector. This focus on distinct product categories that foreground the special features of the product category. It basically target the niche markets. For example- Instacart – selling groceries, Myntra – offering clothing, Esty- handmade, Booking.com and Airbnb – hotel booking, Uber and Ola – car on rent.

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