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In e-commerce, there are two different types of marketplaces- horizontal and vertical.
In a horizontal marketplace, the seller offers different category products focusing buyers from all sectors.
In simple terms, it means selling everything to everyone. It is a one-stop shop for various needs of customers. The most famous horizontal marketplace is Amazon. It sells books, furniture, clothes, shoes, toys, gadgets, and much more.
In a vertical marketplace, the seller offers products on a particular category focusing the buyer belonging to a specific sector. This focus on distinct product categories that foreground the special features of the product category. It basically targets niche markets. For example- Instacart – selling groceries, Myntra – offering clothing, Esty- handmade, Booking.com, and Airbnb – hotel booking, Uber and Ola – car on rent.