Nowadays we are surrounded by marketplaces. The existence of marketplaces can be seen everywhere around us.
To name some we have – Amazon, Flipkart, Etsy, eBay, Bestbuy, Alibaba, Taobao, Jumia, and Rakuten.
In these marketplaces, there is a huge amount of data, images & traffic. These marketplaces make use of various different popular platforms to achieve their success online.
If you’re looking to build the next Amazon or Etsy, or a new name in the world of marketplaces, there are various platforms that handle this type of marketplaces better.
Perhaps you could instead take a look at WooCommerce Multi Vendor Marketplace which is the best platform for this purpose.
It is fast and reliable to set up a marketplace in a very short time. It is based upon WooCommerce which is the leading platform for online stores in WordPress.
And with the help of the WooCommerce Multi Vendor Marketplace Plugin, you can convert your e-commerce website into a marketplace.
Every website needs SEO, because, for most websites, Google is the most important source of visitors.
No matter how important social networks can be for a site, SEO is often the most important factor for a site’s growth.
Not following SEO best practices, or not doing SEO at all, can be quite detrimental to your site’s performance.
Every e-commerce site initially needs to be found by potential customers. However, e-commerce sites could face a number of challenges involved in the process and implementation of SEO.
SEO is a common issue which is faced by e-commerce sites.
Out of the box, WordPress is a pretty well-optimized system and does a far better job at allowing every single page to be indexed than every other CMS we have used.
As WooCommerce is one of the best shopping cart plugins available for WordPress and has the features of WordPress.
Here are some suggestions for SEO for e-commerce sites to improve their rank on search engines like Google, Ask, Bing, Yahoo, etc.
Rich Snippets are search results for a website that is “Richer” than a normal search result. They are a way to change the way your web page information is displayed in Search engine results.
The additional lines of the information below search results; often consist of breadcrumb links, product information, prices or reviews.
Rich snippets are part of enriched results; the catch-all term search engines use to describe parts of the search results that have a highlighted presentation.
To get rich results, you need to add structured data to your site. The structured data is in a vocabulary called Schema.org and can be added to your page in different ways.
First, you can use the classic formats: Microdata and RDFa. However, Google favours the new kid in town these days: JSON-LD.
This is a JavaScript format to easily markup structured data in a way that’s readable for both humans and machines. On Schema.org you’ll find a neat getting started guide and on JSON-LD also.
It is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers.
A robots.txt file is a text file, following a strict syntax. It’s going to be read by search engine spiders and bots. These spiders are also called robots.
Search engines index the web by spidering pages. They follow links to go from site A to site B to site C and so on.
Before a search engine spiders any page on a domain it hasn’t encountered before, it will open that domain’s robots.txt file. The robots.txt file tells the search engine which URLs on that site it’s allowed to index.
A search engine will cache the robots.txt contents, but will usually refresh it multiple times a day. So changes will be reflected fairly quickly.
If you have a large number of products, Duplicate content is dangerous for the SEO of the site. So to overcome this problem, please pay attention to the name of the products.
You can avoid duplication by naming the product together with some other extra parameters following the names below for a product which falls in the book category:
[Brand] [Book Title] [Binding] [Publication Year] | [Edition]
For example:
Bloomsbury | Harry Potter and the Chamber of Secrets | Paperback | 2012 | Second Edition
That’s all for the SEO WooCommerce Marketplace topic. If you need more help, contact our team over email, ticket or chat.