Building Odoo E-Commerce RTL Mobile App for Egyptian Online Electronics Store: Smartline

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About Company

Smart Line is one of Egypt’s largest electronics and technology company. Smart Line had the largest online selection of leading brands in electronics and considered as the fastest delivery time from ordering to receiving.

It is considered the safest and the most secure shopping website to purchase products from & provide the longest warranty time on all devices.

Smart Line sells products across the electronics, lifestyle & homeware categories & offers multiple deals on the products of different brands.

The buyers can trade in or sell their electronic device easily over the online store and get the advantage of the free shipping service. Smart Line sells their products in the Egypt region only.

Ahmed Al Sayed the owner at Smart Line wanted to have a mobile app for its online store. In order to provide and enhance the shopping experience of their customers on the go and keep them ahead of the growing competition.

Ahmed AL Sayed


Egypt is one of the largest untapped emerging markets in the MENA region. An increasing number of internet users are being added every year. Many e-commerce players have already captured the market share – Souq, Jumia, UBuy.

Hence Smart Line followed the idea and decided to build an online store and provide best in class e-commerce services and products in different categories of consumer electronics.

Queries & Requirement Gathering

As Ahmad was looking for a mobile app, so he created a ticket regarding some presale queries and his problems about building a mobile app for his Odoo based website,

Mobikul support team analyzed his queries and offered him to go with the Odoo Mobile App solution.

Ahmad understood the need of having a mobile app for both types of smartphones – Android and iPhones. So he requested Webkul to develop mobile applications on both iOS Android platforms.

Our developers received all the prerequisite details, we started working on the mobile apps development and delivered the first version in a week time. And provided them with the configuring details for configuring their application and test it accordingly.

After successfully testing the application, Ahmad shares his views regarding the updates and modifications needed to be done in the mobile app project.

Odoo E-Commerce Mobile App Features

Mobikul Odoo E-Commerce mobile app comes with lots of features built-in out of the box. Some of them are discussed as below:

RTL Support: As the company natively belongs to Egypt, so having RTL Support is a must-have feature which helps the company to greatly increase their market.

Left Navigation Drawer: This application features a tidy easily accessible navigation panel, that displays the app’s main navigation options on the left edge of the screen.

This panel contains all the categories, latest deals regarding used products option & choose app language.

Wish List Button: It is a way of keeping your desired products saved at one place to buy them later.

Discount For you: This section helps the customer to notify them regarding discounts & offers going over products. The customer can easily find this section on the application homepage and can get the products featured at the discounted price.

Customization in Application

After testing the application our client shared some additional modifications/updations that needed to be done in the application.

Social Login

The customer can sign up and purchase products easily on Smart Line website by just registering themselves on the website by using their Facebook or Google Plus accounts which in turn will save the time of customers and they can utilize it in shopping.

Our client asks our developers just for the exact Facebook & Google Plus social login integration on the applications, So the customer can access their account that has been accessed through the website.

We developed this feature for both the platform applications. So that now any existing or new customer can log in & register themselves respectively by the application itself.

After this, the customer account gets created successfully and can now proceed to take all benefits of the application, and can also manage the app dashboard & can update settings.

Specification Section

In order to make the product viewing experience more lucid & to give a clear-cut knowledge to the customer regarding the product, Our client request for customization in which he wants to remove the attribute from the product page and keep it under specification section and leave the product variants on the page.

Language Selection

For the Smart Line android application, our client wants to have a substitute for the language selection page when opening the application for the first time like IOS App, as before there is login page when applications open.

Client Testimonial

Once the project was completed, and we asked Ahmad Al Sayed to share us a video testimonial about the work on Smart Line mobile app development. Please watch the video below or go to this link:

Client Review

Ahmad also posted a positive review on Webkul Store and gave 5/5 ratings. You can read the feedback below or visit this link:

Very professional team

“We have already dealt with many odoo developers, but after dealing with webkul we found a different level of service and responsiveness, especially in after-sales service.

It was also wonderful to find solutions they always had and great ideas.

In fact, after our experience in purchasing the mobikul application, it represents a real presence on smartphones at a very suitable price and professional interface.

We highly recommend that you purchase this application for those who want to expand their e-commerce and presence on the phone platform professionally!

We also thank Webkul team for the Patience with us and deeply cooperative with us and look forward to a long and close relationship between us”.

Ahmed AL Sayed


Download Smart Line Apps

You can also download and check out the Smart Line mobile app on your Android and iOS smartphones or tablets from the Apple App Store and Google Play.


Disclaimer – Please note all the images and content used in this article belongs to their respective copyright owners. If you have any issues or complains related to this article, please send us an email to [email protected]

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