Austria Based Fashion Platform for Empowering European Independent Labels

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Drezzer, an Austria based online fashion platform is here to help you find and shop for the newest, coolest, hottest independent fashion clothing strictly produced in Europe.

You can browse through carefully selected independent fashion labels, explore future styles, discover new designers and purchase items directly from your favorite labels.


Drezzer started off as a fashion style sharing app in 2011. After that, in 2014, Alexander Gebhardt acquires it and renovate and redecorate the platform.

He is changing the concept to make it focus on independent fashion wear and allowing Austria online fashion buyers to get in touch with their favorite local labels and designers.


Launched in 2017, Drezzer is now a fast-growing network, both for buyers and sellers. Drezzer is a brand new Austria based online fashion platform and network created to empower the European independent fashion scene. 

“We are the bridge between the customer and the labels. We are all about fair, fun, high quality, slow fashion, produced in Europe.”

Selling Items from Multiple Sellers

Alexander Gebhardt wanted to have multi-seller functionality on the Drezzer website, so he bought and installed Webkul Multi-Vendor Marketplace Module for Magento 2. A query was there relating to seller invoice management and delivery.

“Hello, I bought this two tools – and installed it – – I have different clients who sell through my platform – my question is – when a customer collects different items from different clients (sellers) – and he wants to checkout – that different invoices – like an invoice from every client (seller) – is generated – because every of my clients has his own delivery costs”

Alexander Gebhardt

Alexander Gebhardt


It is to be noted that, Webkul Multi-Vendor Marketplace provides complete order management from the seller end. That means a seller can view all the orders received, create an invoice, generate shipment, add the tracking number, create a credit memo, and have complete access over their orders.


Compatible Theme for Webkul Marketplace

While setting up the Magento and Webkul Multi-Vendor Marketplace Module, Alexander wanted some recommendation on the themes for the store. He wanted the theme look to be as simple as possible – (fewer lines, fewer colors, …)


Although, every third-party theme is compatible with Webkul Marketplace Modules, as long as it is working fine with default Magento. However, we still suggested Porto theme to him. It one of the most popular multipurpose theme used by our clients.


Drezzer Marketplace Sellers List

For marketing and branding purpose, the Seller List Marketplace Add-on was also installed. Using this extension, a separate page is created where all the sellers are shown with shop name, brand logo, small banner image, and count of the product. A customer can also search for a seller in the directory by typing the shop name.


Shipping Rates Per Vendor

As vendors and customers belonging to different countries, plus they had varied delivery costs across location to location. Alexander needed a solution, where shipping prices can be set up for the sellers according to the European regions.

Magento 2 Per Country Per Product Shipping Marketplace Add-on was installed, providing an option to sellers to where they can provide shipping rates for every country/region in a product.

One Bill Per Seller – Split Order Management

As Drezzer is an online fashion marketplace, products are coming from various brand owners. So when a customer is shopping for products from multiple sellers in a single checkout, that order needed to be split as per the seller. This is done for a better order, shipping, & refund management at every seller end and the customer end.


Seller Details on Invoice Email

“In European Union, it is very important – to make it clear, who is the seller for the client – otherwise, people can say, that the platform sold it – and I would be then responsible for the contracts.”

When an order is split, every seller gives an invoice to the customer. All the seller business data like – Company Name, Address, VAT, Contact E-mail, etc. is now visible to customers as well.

drezzer seller data in invoice mail

Set Up Right Tax Rules for Every Seller

“Drezzer is a multimarket place solution online store based in Europe. In Europe, we face the situation that a lot of countries have different tax rates. It depends on the business volume of every seller in every country what tax rates he has to charge. This is based on the customer country and business volume of the seller. ”

Alexander Gebhardt


To solve this issue, a separate dashboard panel is now there for the store admin for managing tax rules and tax rates for the vendors. As vendors were not professional with the software & computer knowledge, so tax option was also hidden from the seller panel as well.


Trustpilot Business Review

Once the work was complete, Alexander shares his honest feedback of Webkul on Trustpilot. Here is the link to the review –

“Highly Recommend Webkul

Started working with Webkul after a bad experience with other company – it´s like dark and sunshine – awesome support – all persons are experts – quick response on the question – very friendly – high professional – quick professional work – highly recommend this company to work with!!”

Alexander Gebhardt


Disclaimer – Please note all the images and content used in this article belongs to their respective copyright owners. If you have any issues or complains related to this article, please send us an email to [email protected]

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